Last summer's Great Guinness Challenge, recently nominated for an ISP award, was developed by Don Marketing and was' coordinated by Chambers at ABM. This promotion is believed to have increased sales of draught Guinness by up to 30 per cent in the 22,000 participating pubs and clubs. The current 'Pint Size Guinness Book of Records' promotion was the result of a similar successful link-up.
John Chambers
Chambers’ move in promotional games
This website and sisters royaldutchshellplc.com, shellnazihistory.com, royaldutchshell.website,
johndonovan.website, and shellnews.net,
are owned by John Donovan. There is also a Wikipedia segment.
Shell Make Money and Shell Mastermind 1984
The decision to go for a promotional game had been prompted by the persistence of Don Marketing, the Essex based promotional games company, which had, for more than two years, been pressing on Shell the potential of a game to boost sales. Any doubts that Shell may have harboured about the popularity of the game with motorists were quickly dispelled when the promotion received massive press and television publicity, and sales at many petrol stations soared by more than 25%.
John Chambers and Shell Bruce’s Lucky Deal
John Chambers, Managing Director of Don Marketing during the period of several major national and international promotions for Royal Dutch Shell, including “Bruce’s Lucky Deal”, a playing card themed “Every Card Can Win” scratch card game in 1985 featuring legendary UK TV star, Bruce Forsyth.
Marketing Magazine: The play’s the thing
ARTICLE BEING ADDED TO OUR ONLINE ARCHIVE
Marketing: The play’s the thing
31 May 1984
EXTRACTS:
People love to play games, and, as Shell’s Make Money promotion shows, they’ll flock to the point of sale to take part. By George Pitcher
It is appropriate that the American term for promotions like the much vaunted and widely imitated Shell Make Money campaign, aimed specifically at getting customers to the point of sale, should be ‘traffic building’. The amount of extra traffic built at Shell stations at the expense of its less imaginative rivals has, most observers believe, made the £2m investment in the promotion look like money well spent.
Such can be the power of the game card. Nevertheless, it should not be forgotten that this technique of sales promotion has been around for some time – Shell first used it in the 60s.
The play’s the thing
People love to play games, and, as Shell's Make Money promotion shows, they'll flock to the point of sale to take part.
John Donovan, Roger Sotherton and John Chambers, Don Marketing 1983
Don Marketing directors from the left, John Donovan (Chairman), Roger Sotherton (Marketing Director) and John Chambers, Managing Director. Photograph taken at Don Marketing Chelmsford UK offices in 1983, with Shell Singapore Make Money poster in background.
Don Marketing Managing Director John Chambers photographed on Shell forecourt during the spectacularly successful Shell Make Money game in 1984.
Fast flowing Don: Marketing Magazine 16 February 1984
Shell Make Money full page advert: Daily Express 21 February 1984
Don Marketing Cinzano ‘Instant Roulette’ Game
Three Don Marketing directors, from the left John Donovan, Roger Sotherton and John Chambers at launch of Cinzano Instant Roulette Game in or around 1983. The worlds first scratch off competition game on a bottle label.
Same Don Marketing directors, John Donovan, John Chambers and Roger Sotherton, with John Chambers centre.
Don Marketing directors John Chambers (left) and John Donovan photograph taken in or around 1983
Related articles
Cinzano Instant Roulette Bottle Label Game
If you’ve gotta lotta bottles…: Don Marketing Cinzano Game advert, Campaign Magazine 30 September 1983
Following in the footsteps of Spot Cash
A recent, highly successful scratch card promotion was The Great Guinness Challenge' conceived by Don Marketing for London-based Allen Brady & Marsh and its client Guinness.
Don Marketing exhibition stands
Don Marketing stand at a sales promotion exhibition held in or around 1982. Back row, from the left, Roger Sotherton, Marketing Director, Valerie Hewitt, Office Manager, and Ken Brown, Operations Director. Front row left, John Donovan, Chairman and to his right, John Chambers, Managing Director.
Mr Roy Rochford, joint founder of Rochford Thompson security printers, visits Don Marketing exhibition stand in or around 1979. To his left is Don Marketing co-founder John Donovan, and to the right of Mr Rochford is Roger Sotherton, Don Marketing Marketing Director.
Royal Dutch Shell conspired directly with Hitler, financed the Nazi Party, was anti-Semitic and sold out its own Dutch Jewish employees to the Nazis. Shell had a close relationship with the Nazis during and after the reign of Sir Henri Deterding, an ardent Nazi, and the founder and decades long leader of the Royal Dutch Shell Group. His burial ceremony, which had all the trappings of a state funeral, was held at his private estate in Mecklenburg, Germany. The spectacle (photographs below) included a funeral procession led by a horse drawn funeral hearse with senior Nazis officials and senior Royal Dutch Shell directors in attendance, Nazi salutes at the graveside, swastika banners on display and wreaths and personal tributes from Adolf Hitler and Reichsmarschall, Hermann Goring. Deterding was an honored associate and supporter of Hitler and a personal friend of Goring.
Deterding was the guest of Hitler during a four day summit meeting at Berchtesgaden. Sir Henri and Hitler both had ambitions on Russian oil fields. Only an honored personal guest would be rewarded with a private four day meeting at Hitler’s mountain top retreat.
IN JULY 2007, MR BILL CAMPBELL (ABOVE, A RETIRED GROUP AUDITOR OF SHELL INTERNATIONAL SENT AN EMAIL TO EVERY UK MP AND MEMBER OF THE HOUSE OF LORDS: 
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A head-cut image of Alfred Donovan (now deceased) appears courtesy of The Wall Street Journal.
