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Formula Shell

Will Shell’s new V-Power Nitro Plus fuel ruin car engines?

I remember the launch of another wonder fuel by Shell in 1986, “Formula Shell”, based on new technology and with a scientific image deliberately conjured up by Shell. There was only one small problem. The new wonder fuel ruined many car engines and it did so on an international basis.

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By John Donovan

The Telegraph has published an article today under the headline: Can Shell’s new ‘Formula 1’ petrol ease anger at pumps?

It asks: Is Shell’s new petrol – Shell’s new V-Power Nitro Plus fuel – as good as the fuel used in Formula 1 cars?

Extract

David Moss, the chief executive of Shell UK who was in Battersea to launch the fuel with Ferrari, accepted that petrol prices are “not cheap” but he insisted his company is not to blame. “If you take out the duties and taxes that customers pay in the UK, the fuel prices are some of the most competitive in Europe,” he said. “It is a very, very competitive market place and Shell has to be competitively placed.” He denies charges that Shell and others are profiteering from a captured UK market. read more

This website and sisters royaldutchshellplc.com, shellnazihistory.com, royaldutchshell.website, johndonovan.website, and shellnews.net, are owned by John Donovan. There is also a Wikipedia segment.

Shell FuelSave wakens memories of Formula Shell debacle

By John Donovan

Here we are again in the midst of a major Shell advertising campaign with huge colour adverts in the UK national press for a new Shell wonder fuel, this time invented by “Shell Fuel Scientists”: Its called Shell FuelSave

Shell’s Fuel Scientists are being rather cagey about the secret formula – Shell Efficiency improvers – inviting drivers to “guess what they do.” Doesn’t Shell know?

The adverts claim: “Our Fuel Scientists are more than satisfied with the results” described as “a remarkable benefit.” read more

This website and sisters royaldutchshellplc.com, shellnazihistory.com, royaldutchshell.website, johndonovan.website, and shellnews.net, are owned by John Donovan. There is also a Wikipedia segment.