CINZANO drinkers could be in for a bonanza this Christmas in a £100,000 prize promotion. A breakthrough, by promotional games specialist, Don Marketing, has created what is claimed to be the first ever scratchcard competition to appear on a bottle label.
Cinzano
Don Marketing Bottle Label Game: CINZANO INSTANT ROULETTE
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RESEARCH: ENSURING THE RIGHT RESPONSE
The first scratch-card promotion to appear on-pack has been one of the most innovative promotions of the past few years. The game, on the back of a Cinzano bottle label, gave consumers the chance of winning a share of £100,000.
Marketing Week LETTERS page: Scratch n miff
ARTICLE BEING ADDED TO OUR ONLINE ARCHIVE
Marketing Week LETTERS page: Scratch n miff
14 October 1988
With reference to your Special Report on sales promotion (Research: Ensuring the right response, Marketing Week, September 23).
We were flattered to read the reference by Brian Francis to the Cinzano Instant Roulette bottle label scratch-off game, which he praises as the “most successful ever pre-christmas promotion run of Cinzano”.
For the record, the promotional theme was developed in association with CBH & Partners and used an on-label game technique pioneered by Don Marketing for which a UK patent has now been granted.
Scratch n miff
For the record, the promotional theme was developed in association with CBH & Partners and used an on-label game technique pioneered by Don Marketing for which a UK patent has now been granted.
Marketing Week Magazine: RESEARCH: ENSURING THE RIGHT RESPONSE
RESEARCH: ENSURING THE RIGHT RESPONSE
Marketing Week Magazine: RESEARCH: ENSURING THE RIGHT RESPONSE: 23 SEPTEMBER 1988
EXTRACT: The first scratch-card promotion to appear on-pack has been one of the most innovative promotions of the past few years. The game, on the back of a Cinzano bottle label, gave consumers the chance of winning a share of £100,000.
No research was available to test consumer and trade reaction and for security reasons it was impractical to test the promotion. But it proved the most successful ever pre-Christmas promotion run by Cinzano, generating immense trade support due to the appeal of the new technique.
SUPER MARKETING: Cinzano roulette could set a trend
ARTICLE ADDED TO OUR ONLINE ARCHIVE
SUPER MARKETING: Cinzano roulette could set a trend
October 14, 1983
Picture Caption: The Cinzano Roulette logo.
CINZANO may have set a trend for the drinks industry with its scratch off roulette competition printed on a label.
Bottles featuring the £100,000 instant roulette are now appearing on shelves. “There is great potential for such promotions in the drinks industry, says John Chambers, managing director of Don Marketing, the scratch card company which put the idea of sales promotion agency CBH and Partners into action.
SUPER MARKETING: Cinzano roulette could set a trend
ARTICLE ADDED TO OUR ONLINE ARCHIVE
SUPER MARKETING: Cinzano roulette could set a trend
October 14, 1983
Picture Caption: The Cinzano Roulette logo.
CINZANO may have set a trend for the drinks industry with its scratch off roulette competition printed on a label.
Bottles featuring the £100,000 instant roulette are now appearing on shelves. “There is great potential for such promotions in the drinks industry, says John Chambers, managing director of Don Marketing, the scratch card company which put the idea of sales promotion agency CBH and Partners into action.
So far, Don Marketing reports interest from one of the major brewers and some spirit companies. And although it would not produce a roulette promotion for another vermouth company, DM says it is “flexible” and has plenty of other promotional possibilities.
Royal Dutch Shell conspired directly with Hitler, financed the Nazi Party, was anti-Semitic and sold out its own Dutch Jewish employees to the Nazis. Shell had a close relationship with the Nazis during and after the reign of Sir Henri Deterding, an ardent Nazi, and the founder and decades long leader of the Royal Dutch Shell Group. His burial ceremony, which had all the trappings of a state funeral, was held at his private estate in Mecklenburg, Germany. The spectacle (photographs below) included a funeral procession led by a horse drawn funeral hearse with senior Nazis officials and senior Royal Dutch Shell directors in attendance, Nazi salutes at the graveside, swastika banners on display and wreaths and personal tributes from Adolf Hitler and Reichsmarschall, Hermann Goring. Deterding was an honored associate and supporter of Hitler and a personal friend of Goring.
Deterding was the guest of Hitler during a four day summit meeting at Berchtesgaden. Sir Henri and Hitler both had ambitions on Russian oil fields. Only an honored personal guest would be rewarded with a private four day meeting at Hitler’s mountain top retreat.
IN JULY 2007, MR BILL CAMPBELL (ABOVE, A RETIRED GROUP AUDITOR OF SHELL INTERNATIONAL SENT AN EMAIL TO EVERY UK MP AND MEMBER OF THE HOUSE OF LORDS: 
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