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Oil and gas giant Shell is tossing its global creative and media business into review after working with a WPP team consisting of JWT and MediaCom for many years, according to people with knowledge of the matter.
Ad Age has learned that the global account is valued at more than $200 million.
Shell has sent RFIs to select media and creative agencies, these people said, adding that the winning shops do not have to be part of the same holding company. Shell representatives declined to comment.