John Donovan, the sales promotion agency managing director who is suing Shell for copyright infringement over its Smart Card loyalty scheme, has served another writ on the oil company, this time for libel.
April 30th, 1998:
Donovan brings new Shell writ
Marketing Magazine: Donovan brings new Shell writ
30 April 1998
Marketing Magazine: Donovan brings new Shell writ
John Donovan, the sales promotion agency managing director who is suing Shell for copyright infringement over its Smart Card loyalty scheme, has served another writ on the oil company, this time for libel.
Donovan, whose agency, Don Marketing, has already brought three copyright actions against Shell, is suing over a press statement the oil firm released in response to his latest copyright writ.
Shell responded to the writ, served two weeks ago, by saying it was satisfied that “the claim … is entirely without substance”.