Himler Contributor: Media, tech & marketing through the eyes of a seasoned PR strategist. : 31 July 2015
It was the early nineties and I was headed down to Houston with a video crew in tow. Our task: to capture generic footage of motorists filling up at Shell gas stations for use as part of a satellite news feed for an imminent company news announcement.
During the planning and prep session with Shell Oil Company’s CEO, its head of refining and others, I was informed that this would be the company’s first-ever news conference(!). Shell planned to introduce the nation’s first “environmentally enhanced” gasoline*, SU2000E, and we were retained to mount the presser and feed the footage to the dozen cities in which would be available.