Source: mad.co.uk | Author: Melinda Varley | Published: 08 March 2007 13:45
Fuel supplier Royal Dutch Shell is launching a new global marketing campaign created by MediaCom and JWT.
The aim of the campaign uses a series of long-format films to highlight the culture of innovation at Shell and aims to position the fuel company at the forefront of future energy solutions.
The films will be shown in cinemas, online, interactive TV and on DVDs. In the UK and USA, viewers with interactive television will be able to access a custom-built interactive viewing experience by pressing the red button when watching the ad.