By John Donovan
BUSINESS PARTNERS OF DON MARKETING
I had a meeting in 1979 with NBC Entertainment President, Myron “Mike” Weinblatt (left). My colleague Don Redhead and I made a presentation to the full board of NBC at the Rockefeller Centre in New York. Also present; Irwin S. Segelstein (President NBC Television) and W Watts Biggers (Buck Biggers – shown right) NBC VP Advertising & Promotions.
Following negotiations in New York and London with NBC Senior Vice President Steve Sohmer, I subsequently signed an agreement for a joint NBC/Don Marketing project with Ray Timothy, President of NBC Television. Lars H Lenck, President of Don Marketing USA, a former Chevron executive, was also involved in the negotiations with NBC.