Speculation in the industry suggests that the sudden capitulation points to the possibility of a merger between Shell and another major petrol brand.
Shell Smart
Don and Shell end Smart row
Loyalty Magazine: Shell Smart copyright battle gets nastier
DM has had a business relationship with Shell stretching back almost two decades and has been responsible for many of Shell's most successful promotions, both in the UK and overseas, including the Make Money game in the UK, Ireland and Singapore.