The fact that so many of our competitors followed into national promotions is testimony to the power of a properly structured forecourt game."
Shell Mastermind
Shell News Release for Shell Mastermind Promotion July 1984
John Donovan, Roger Sotherton and John Chambers, Don Marketing 1983
Don Marketing directors from the left, John Donovan (Chairman), Roger Sotherton (Marketing Director) and John Chambers, Managing Director. Photograph taken at Don Marketing Chelmsford UK offices in 1983, with Shell Singapore Make Money poster in background.
Don Marketing Managing Director John Chambers photographed on Shell forecourt during the spectacularly successful Shell Make Money game in 1984.
Fast flowing Don: Marketing Magazine 16 February 1984
Shell Make Money full page advert: Daily Express 21 February 1984