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Chambers’ move in promotional games

Last summer's Great Guinness Challenge, recently nominated for an ISP award, was developed by Don Marketing and was' coordinated by Chambers at ABM. This promotion is believed to have increased sales of draught Guinness by up to 30 per cent in the 22,000 participating pubs and clubs. The current 'Pint Size Guinness Book of Records' promotion was the result of a similar successful link-up.

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