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Irwin S. Segelstein

NBC President, Myron ‘Mike’ Weinblatt

By John Donovan

BUSINESS PARTNERS OF DON MARKETING

I had a meeting in  1979 with NBC Entertainment President, Myron “Mike” Weinblatt (left). My colleague Don Redhead and I made a presentation to the full board of NBC at the Rockefeller Centre in New York. Also present; Irwin S. Segelstein (President NBC Television) and W Watts Biggers (Buck Biggers – shown right) NBC VP Advertising & Promotions.

Following negotiations in New York and London with NBC Senior Vice President Steve Sohmer, I subsequently signed an agreement for a joint NBC/Don Marketing project with Ray Timothy, President of NBC Television. Lars H Lenck, President of Don Marketing USA, a former Chevron executive, was also involved in the negotiations with NBC. read more

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