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Marketing Week LETTERS page: Scratch ‘n’ miff

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Marketing Week LETTERS page: Scratch ‘n’ miff

14 October 1988

With reference to your Special Report on sales promotion (Research: Ensuring the right response, Marketing Week, September 23).

We were flattered to read the reference by Brian Francis to the Cinzano Instant Roulette bottle label scratch-off game, which he praises as the “most successful ever pre-christmas promotion run of Cinzano”.

For the record, the promotional theme was developed in association with CBH & Partners and used an on-label game technique pioneered by Don Marketing for which a UK patent has now been granted. read more

This website and sisters royaldutchshellplc.com, shellnazihistory.com, royaldutchshell.website, johndonovan.website, and shellnews.net, are owned by John Donovan. There is also a Wikipedia segment.

Scratch ‘n’ miff

For the record, the promotional theme was developed in association with CBH & Partners and used an on-label game technique pioneered by Don Marketing for which a UK patent has now been granted.

This website and sisters royaldutchshellplc.com, shellnazihistory.com, royaldutchshell.website, johndonovan.website, and shellnews.net, are owned by John Donovan. There is also a Wikipedia segment.

Marketing Week Magazine: RESEARCH: ENSURING THE RIGHT RESPONSE

RESEARCH: ENSURING THE RIGHT RESPONSE

Marketing Week Magazine: RESEARCH: ENSURING THE RIGHT RESPONSE: 23 SEPTEMBER 1988

EXTRACT: The first scratch-card promotion to appear on-pack has been one of the most innovative promotions of the past few years. The game, on the back of a Cinzano bottle label, gave consumers the chance of winning a share of £100,000.

No research was available to test consumer and trade reaction and for security reasons it was impractical to test the promotion. But it proved the most successful ever pre-Christmas promotion run by Cinzano, generating immense trade support due to the appeal of the new technique. read more

This website and sisters royaldutchshellplc.com, shellnazihistory.com, royaldutchshell.website, johndonovan.website, and shellnews.net, are owned by John Donovan. There is also a Wikipedia segment.

John Chambers and Shell Bruce’s Lucky Deal

John Chambers, Managing Director of Don Marketing during the period of several major national and international promotions for Royal Dutch Shell, including “Bruce’s Lucky Deal”, a playing card themed “Every Card Can Win” scratch card game in 1985 featuring legendary UK TV star, Bruce Forsyth.

This website and sisters royaldutchshellplc.com, shellnazihistory.com, royaldutchshell.website, johndonovan.website, and shellnews.net, are owned by John Donovan. There is also a Wikipedia segment.

Marketing Magazine: The play’s the thing

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Marketing: The play’s the thing

31 May 1984

EXTRACTS:

People love to play games, and, as Shell’s Make Money promotion shows, they’ll flock to the point of sale to take part. By George Pitcher

It is appropriate that the American term for promotions like the much vaunted and widely imitated Shell Make Money campaign, aimed specifically at getting customers to the point of sale, should be ‘traffic building’. The amount of extra traffic built at Shell stations at the expense of its less imaginative rivals has, most observers believe, made the £2m investment in the promotion look like money well spent.

Such can be the power of the game card. Nevertheless, it should not be forgotten that this technique of sales promotion has been around for some time – Shell first used it in the 60s. read more

This website and sisters royaldutchshellplc.com, shellnazihistory.com, royaldutchshell.website, johndonovan.website, and shellnews.net, are owned by John Donovan. There is also a Wikipedia segment.

The play’s the thing

People love to play games, and, as Shell's Make Money promotion shows, they'll flock to the point of sale to take part.

This website and sisters royaldutchshellplc.com, shellnazihistory.com, royaldutchshell.website, johndonovan.website, and shellnews.net, are owned by John Donovan. There is also a Wikipedia segment.

Shell Re-releases the “Golden Oldie” of the Sixties

The 1984 version of the famous Shell Make Money campaign has set alight the battle among the petroleum companies, and could lead to a renewal of the sort of promotional campaigns that were so familiar in the late 1960s.

This website and sisters royaldutchshellplc.com, shellnazihistory.com, royaldutchshell.website, johndonovan.website, and shellnews.net, are owned by John Donovan. There is also a Wikipedia segment.

John Donovan, Roger Sotherton and John Chambers, Don Marketing 1983

Don Marketing directors from the left, John Donovan (Chairman), Roger Sotherton (Marketing Director) and John Chambers, Managing Director. Photograph taken at Don Marketing Chelmsford UK offices in 1983, with Shell Singapore Make Money poster in background.

Don Marketing Managing Director John Chambers photographed on Shell forecourt during the spectacularly successful Shell Make Money game in 1984.

Fast flowing Don: Marketing Magazine 16 February 1984

Shell Make Money full page advert: Daily Express 21 February 1984 read more

This website and sisters royaldutchshellplc.com, shellnazihistory.com, royaldutchshell.website, johndonovan.website, and shellnews.net, are owned by John Donovan. There is also a Wikipedia segment.

SUPER MARKETING: Cinzano roulette could set a trend

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SUPER MARKETING: Cinzano roulette could set a trend

October 14, 1983

Picture Caption: The Cinzano Roulette logo.

CINZANO may have set a trend for the drinks industry with its scratch off roulette competition printed on a label.

Bottles featuring the £100,000 instant roulette are now appearing on shelves. “There is great potential for such promotions in the drinks industry,” says John Chambers, managing director of Don Marketing, the scratch card company which put the idea of sales promotion agency CBH and Partners into action. read more

This website and sisters royaldutchshellplc.com, shellnazihistory.com, royaldutchshell.website, johndonovan.website, and shellnews.net, are owned by John Donovan. There is also a Wikipedia segment.

Following in the footsteps of Spot Cash

A recent, highly successful scratch card promotion was The Great Guinness Challenge' conceived by Don Marketing for London-based Allen Brady & Marsh and its client Guinness.

This website and sisters royaldutchshellplc.com, shellnazihistory.com, royaldutchshell.website, johndonovan.website, and shellnews.net, are owned by John Donovan. There is also a Wikipedia segment.

Don Marketing co-founder Don Redhead

The late Donald John Redhead, known as Don Redhead. A Chartered Accountant, mathematician and co-founder with Alfred Donovan, Bob Donovan and John Donovan of the international sales promotion company Don Marketing. The photograph was taken in or around 1981.

Don can also be seen in this video clip from the BBC TV Money Programme in 1984, seeding Shell Mastermind high-value prizes into the print run of 96 million game pieces.

Don Redhead, director of Don Marketing

Don Redhead, director of Don Marketing

This website and sisters royaldutchshellplc.com, shellnazihistory.com, royaldutchshell.website, johndonovan.website, and shellnews.net, are owned by John Donovan. There is also a Wikipedia segment.

Bernie Winters and Don Marketing

Comedian Bernie Winters with his St. Bernard dog Schnorbitz, surrounded by Don Marketing staff, from the left, Mary, Anita? Valerie Hewitt and kneeling down, Linda? Bernie had just presented a major cash prize to a lucky participant in a Don Marketing “Top Cash” scratch card game in or around 1980.

This website and sisters royaldutchshellplc.com, shellnazihistory.com, royaldutchshell.website, johndonovan.website, and shellnews.net, are owned by John Donovan. There is also a Wikipedia segment.

Don Marketing exhibition stands

Don Marketing stand at a sales promotion exhibition held in or around 1982. Back row, from the left, Roger Sotherton, Marketing Director, Valerie Hewitt, Office Manager, and Ken Brown, Operations Director. Front row left, John Donovan, Chairman and to his right, John Chambers, Managing Director.

Mr Roy Rochford, joint founder of Rochford Thompson security printers, visits Don Marketing exhibition stand in or around 1979. To his left is Don Marketing co-founder John Donovan, and to the right of Mr Rochford is Roger Sotherton, Don Marketing Marketing Director. read more

This website and sisters royaldutchshellplc.com, shellnazihistory.com, royaldutchshell.website, johndonovan.website, and shellnews.net, are owned by John Donovan. There is also a Wikipedia segment.

Bob Donovan and Valerie Hewitt visit Rochford Thompson printers

Don Marketing director Bob Donovan, with Don Marketing Office Manager, Valerie Hewitt, on visit to Rochford Thompson Security printers at Hambridge Road, Newbury in 1979. Freeline Football tickets being computer printed.

This website and sisters royaldutchshellplc.com, shellnazihistory.com, royaldutchshell.website, johndonovan.website, and shellnews.net, are owned by John Donovan. There is also a Wikipedia segment.