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Shell retains global leadership for 13th consecutive year

Market analyst Kline & Company has once again named Shell as the leading global supplier of finished lubricants.

It is the 13th consecutive year that Shell has topped the Kline Global Lubricants Industry: Market Analysis and Assessment.

The 2019 report uses 2018 as the base year, and covers all leading lubricant-consuming country markets, market segments, product types, and formulations.

According to the report, Shell grew its leading global market share in 2018 relative to the year prior, while its competitors saw declines.

Shell’s total volumes sold were approximately 4,500 kilotonnes of finished lubricants, (equivalent to approximately 5 billion litres). These sales were split almost evenly between three segments: consumer automotive (30%), industrial (36%) and commercial automotive (34%).

In 2019, Shell Lubricants debuted three new products to the Canadian market: Shell Rotella Gas Truck Full Synthetic engine oil, Quaker State High Mileage Full Synthetic motor oil, and Quaker State Ultimate Durability Euro Full Synthetic motor oil.

“Shell’s growth strategy for lubricants is working,” said Huibert Vigeveno, executive vice president of Shell Global Commercial. “The Kline report shows that we are widening our lead over our main competitors and I am particularly pleased with the growing demand for our premium lubricants and our growth in the industrials segment. We have been focusing on what our customers need and adapting our offer accordingly, which is resulting in material earnings growth and contributing resilient free cash flow to the Shell Group.”


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