Alistair Osborne: 7 October 2016
Few advertising slogans stand the test of time. Who bounces around nowadays declaring they’re a “fruit and nut case”? Or tells the barman: “What we want is Watney’s”? Or asks the girlfriend: “Did you Maclean your teeth today?”
So perhaps it is more a triumph of hope over experience that so many people are banking on the longevity of that petrol pump favourite: “You can be sure of Shell”.
They’re the recipients of $15 billion a year in dividends from Royal Dutch Shell, the biggest payout merchant on the planet, even if the sum includes the $4 billion some punters…
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