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Solano County District attorney announces settlement with Shell

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POSTED: 07/25/16, 5:59 PM PDT

Solano County District Attorney Krishna Abrams, announced Monday that Equilon Enterprises LLC, dba Shell Oil Products US (“Shell”) has entered into a stipulated judgment to resolve consumer protection and advertising violations related to Shell gift cards and fuel rewards cards.

Solano was joined by Alameda, Monterey, Napa, Santa Clara, and Santa Cruz in bringing this consumer protection action. Under the terms of the stipulated judgment, Shell agreed to pay $762,500 in civil penalties, costs, and restitution, and to injunctive provisions to ensure future compliance.

The action was filed in Alameda County. The complaint alleged that Shell: (1) failed to adequately disclose that certain advertised discounts for using gift cards and fuel rewards cards could not be combined; (2) advertised discounts on gasoline when purchased by a gift card that Shell knew were not being honored by all stations; (3) failed to redeem gift cards with balances of less than $10 for cash as required by California law; and (4) failed to adequately disclose limitations to Shell’s rewards programs.

Shell and its counsel worked cooperatively to implement changes and make additional disclosures, without admitting liability. The judgment includes an injunction that requires Shell to: implement new technology at stations to address technical limitations that prevented advertised discounts from being combined; more adequately disclose any limitations on advertised discounts; provide increased training materials to help Shell stations address the issues in the complaint; and more prominently notify consumers about their gift card redemption rights, and where to call with questions or complaints about Shell gift cards or fuel rewards cards.

“My office is committed to ensuring that California’s consumer protection and advertising laws are followed, both to protect consumers and to create a level playing field for all businesses,” Abrams said.

The investigation was conducted by the California Department of Agriculture, Division of Measurement Standards, and the District Attorney offices of the counties listed above. For any questions, contact Cris Gonzalez, Solano County DDA, at 784-6865.

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1 Comment on “Solano County District attorney announces settlement with Shell”

  1. #1 GREG Sandhu
    on Jul 29th, 2016 at 22:49

    i got rip off by a major oil company, after running the gasoline business for 24 years , oil company got greedy and without any valid reason or vialation, they take over my business for there profit, i am looking , a successful attorney to help me in this case , i want to file a case ageist oil company, if some know any attorney, for unfair business prectice lawsuit, please forward to me the contract. thanks. i am in cotra costa county, concord

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