HOUSTON — Shell Oil Products US and Motiva Enterprises LLC have introduced three new initiatives designed to strengthen the Shell brand in the United States.
The new programsa branded debit/loyalty card, a new gasoline, and a support program to help wholesalers and retailers meet new payment card standards, should make its operators more competitive and reduce operating costs, the companies said.
At the 2008 Shell National Conference and Trade Show last week, Shell and Motiva unveiled the Shell $aver Card, a payment method that will be linked to an existing checking account, offer a discount to the consumer, reduce merchant service fees and help increase consumer loyalty. Shell will be the first major gasoline retailer to nationally offer this type of payment option, the companies said.
Available in March 2009, Shell’s new Nitrogen Enriched Gasoline is a proprietary product that “seeks and destroys engine gunk in all three grades. The new formulation will address the needs of todays modern engines and changing consumer behaviors,” according to the companies.
One other initiative, Shell Site Systems Solutions (S4), will help wholesalers meet changing payment card industry requirements with new technology and incentives. “S4 will be supported by real dollars and will allow more wholesalers and retailers to take advantage of ongoing Shell-proprietary loyalty reward programs designed to attract and retain customers,” the companies said.
There are more than 14,000 Shell-branded gas stations in the United States. Shell Oil Products US has a network of more than 6,000 branded gasoline stations in the western United States. Motiva Enterprises LLC, a 50/50 joint venture between Shell Oil Company and Saudi Refining Inc., refines and markets branded products through more than 8,100 Shell-branded stations in the eastern and southern United States. Shell has a presence in 49 states. According to the Lundberg Survey, in December 2007, Shell ranked Number one in total gallons sold in the U.S.
For more on this story, see an upcoming edition of CSNews Online.
This website and sisters royaldutchshellplc.com, shellnazihistory.com, royaldutchshell.website, johndonovan.website, and shellnews.net, are owned by John Donovan. There is also a Wikipedia segment.
Royal Dutch Shell conspired directly with Hitler, financed the Nazi Party, was anti-Semitic and sold out its own Dutch Jewish employees to the Nazis. Shell had a close relationship with the Nazis during and after the reign of Sir Henri Deterding, an ardent Nazi, and the founder and decades long leader of the Royal Dutch Shell Group. His burial ceremony, which had all the trappings of a state funeral, was held at his private estate in Mecklenburg, Germany. The spectacle (photographs below) included a funeral procession led by a horse drawn funeral hearse with senior Nazis officials and senior Royal Dutch Shell directors in attendance, Nazi salutes at the graveside, swastika banners on display and wreaths and personal tributes from Adolf Hitler and Reichsmarschall, Hermann Goring. Deterding was an honored associate and supporter of Hitler and a personal friend of Goring.
Deterding was the guest of Hitler during a four day summit meeting at Berchtesgaden. Sir Henri and Hitler both had ambitions on Russian oil fields. Only an honored personal guest would be rewarded with a private four day meeting at Hitler’s mountain top retreat.
IN JULY 2007, MR BILL CAMPBELL (ABOVE, A RETIRED GROUP AUDITOR OF SHELL INTERNATIONAL SENT AN EMAIL TO EVERY UK MP AND MEMBER OF THE HOUSE OF LORDS: 
MORE DETAILS:
A head-cut image of Alfred Donovan (now deceased) appears courtesy of The Wall Street Journal.
