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Royal Dutch Shell Plc .com: Shell Unloads Another 31 Sites In Ohio

From Convenience Store News

HOUSTON — Just one week after announcing the sale of 29 locations in Ohio, Shell Oil Products reported that it has sold another 31 sites in the Buckeye State to Gilligan Oil Company LLC, an Ohio-based wholesaler. Gilligan also assumed an additional 10 fuel supply contracts in the same transaction.

Residents in the Cincinnati, Ohio region will continue to see the Shell banner as the company transitions the 41 branded sites to Gilligan. The sites were offered for bid last year with a number of parties participating.

According to a confidentiality agreement between the parties, the purchase prices cannot be disclosed at this time.

While Gilligan has been in operation since 1993, these locations will be its first Shell-branded sites. The company is said to specialize in market revitalization.

“Our success is built on a commitment to quality, value and service. We look forward to providing Cincinnati residents with quality products, exceptional service and competitive prices under the Shell banner,” Pat Gilligan, president of Gilligan Oil, said. “Consumers have a choice when they purchase gasoline and we intend to make Shell the brand of choice for motorists in the area.”

Shell, marketer of the No. 1 selling gas brand in America, had publicly stated last fall that it intended to transition retail assets to wholesale in 16 regions to better support its wholesale business and move toward its vision of becoming the best fuels retailer in the world.

“Shell’s strategy of growth through the wholesale class of trade is exemplified through this sale. We are very pleased that an operator of Gilligan’s stature has acquired these assets and will continue to grow and enhance the Shell brand in the Cincinnati area,” said Stu Crum, Shell’s General Manager Retail Strategy & Portfolio US.

Houston-based Shell Oil Products US, a subsidiary of Shell Oil Company, maintains a network of about 6,500 branded gasoline stations in the Western United States. Gilligan Oil Company LLC, headquartered in Cincinnati, Ohio, has a service portfolio that includes convenience stores, gasoline stations, car washes and quick-serve restaurants.

The other 29 Shell branded gas stations and three supply contracts sold last week went to True North Energy LLC, Shell’s largest wholesaler. True North will now supply 335 million gallons per year to 230 Shell branded stations throughout Ohio and Michigan. It will keep the Shell name at the retail locations to better serve customers and maintain brand awareness in the region, the company stated.

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