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Shell And Penske Forge The Future Of Transport Alliances

PR Newswire: Shell And Penske Forge The Future Of Transport Alliances

HOUSTON, Feb. 24, 2017 /PRNewswire/ — Shell and Penske Corporation announced today a multi-year continuation of their ongoing business, technical and motorsport alliance. As part of the agreement, Shell and Pennzoil will continue sponsoring Team Penske entries in the Monster Energy NASCAR Cup Series and the Verizon IndyCar Series through the 2022 season and beyond. Shell and Pennzoil will also continue to be the preferred supplier of fuels, lubricants and related products to the Penske organization.

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Shell Expands its JWT Relationship

Atlanta office adds Quaker State, Pennzoil

By Andrew McMains: November 5, 2012

JWT’s share of Shell brands just grew.

The WPP Group agency, which already creates corporate image, fuel and lubricant ads for the oil giant and ads for its Jiffy Lube chain, has added creative responsibilities for both Quaker State and Pennzoil.

Collectively, Quaker State and Pennzoil spent about $46 million in media last year and more than $22 million in the first half of 2012, according to Kantar Media.

The agency’s Atlanta office won the latest assignments after a review against Doner, the incumbent on each brand. Doner had handled Quaker State since 2004 and Pennzoil since 2007. Media planning and buying responsibilities were not in play and remain at WPP’s MediaCom.

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Shell NASCAR Alliance Suffers Setback

Searching for replacement after Penske Racing fires Busch

By Carole Donoghue CSP Daily News | December 7, 2011

HOUSTON Shell has just seen part of a multi-million dollar major marketing campaign run out of gas.

The company devoted a major portion of its advertising energy to promoting NASCAR race driver Kurt Busch, who was fired by the Penske Racing Team on December 5 after he was caught on camera making an obscene gesture.

Shell signed an endorsement deal with Penske Racing in April 2010. It has promoted the NASCAR alliance through advertising campaigns, station promotions and price discounts at the pump. Marketers were offered cardboard cutouts of Busch and his No. 22 car and special No. 22 gift cards, while consumers received 22 cents per gallon off of Shell fuel for one day a week every time Busch won a race.

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Salvation Army Recruits Shell

The Salvation Army, one of the largest charitable organizations in the United States, and three major oil brands - Pennzoil(R), Quaker State(R) and Shell Rotella(R) T - are providing consumers an opportunity to help raise important funds for the charity through the "Change is Good, Giving is Better" promotion.

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