By John Donovan
The Greenpeace campaign demanding that Lego should end its 50 year partnership with Shell has resulted in a surrender by Lego.
According to a Guardian article published today, the toymaker will not renew the current multimillion pounds deal for Shell branded Lego to be sold at Shell petrol stations in 26 countries.
Lego had previously resisted the relentless Greenpeace campaign protesting about Shell’s plans to drill in Arctic waters.
The campaign targeting the world’s biggest toy maker, included a popular YouTube video – “Everything is not awesome” – which has attracted nearly 6m views.
RELATED
Lego bows to Greenpeace pressure and ends Shell marketing partnership (MARKETING MAGAZINE)
Extracts
Commenting on Lego’s decision to terminate the relationship, Vig Knudstorp said: “We want to clarify that as things currently stand, we will not renew the co-promotion contract with Shell when the present contract ends.”
Lego to Scrap Shell Deal After Arctic Protest (ABC News)
Extract
Greenpeace, which described Lego’s announcement as “fantastic news,” vehemently opposes drilling in Arctic waters, saying an oil spill in the area would have a disastrous impact on the marine environment.
This website and sisters royaldutchshellplc.com, shellnazihistory.com, royaldutchshell.website, johndonovan.website, and shellnews.net, are owned by John Donovan. There is also a Wikipedia segment.
Royal Dutch Shell conspired directly with Hitler, financed the Nazi Party, was anti-Semitic and sold out its own Dutch Jewish employees to the Nazis. Shell had a close relationship with the Nazis during and after the reign of Sir Henri Deterding, an ardent Nazi, and the founder and decades long leader of the Royal Dutch Shell Group. His burial ceremony, which had all the trappings of a state funeral, was held at his private estate in Mecklenburg, Germany. The spectacle (photographs below) included a funeral procession led by a horse drawn funeral hearse with senior Nazis officials and senior Royal Dutch Shell directors in attendance, Nazi salutes at the graveside, swastika banners on display and wreaths and personal tributes from Adolf Hitler and Reichsmarschall, Hermann Goring. Deterding was an honored associate and supporter of Hitler and a personal friend of Goring.
Deterding was the guest of Hitler during a four day summit meeting at Berchtesgaden. Sir Henri and Hitler both had ambitions on Russian oil fields. Only an honored personal guest would be rewarded with a private four day meeting at Hitler’s mountain top retreat.
IN JULY 2007, MR BILL CAMPBELL (ABOVE, A RETIRED GROUP AUDITOR OF SHELL INTERNATIONAL SENT AN EMAIL TO EVERY UK MP AND MEMBER OF THE HOUSE OF LORDS: 
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A head-cut image of Alfred Donovan (now deceased) appears courtesy of The Wall Street Journal.
