Extracts from the newly published book: “The Four Stages of Highly Effective Crisis Management” by Jane Jordan-Meier
ALL EXTRACTS FROM THE CHAPTER: “Dealing with Bloggers”
From page 163
First, treat bloggers like mainstream journalists…
The big difference is that they have no editors–there is no editorial chain of command other than their loyal followers and readers.
From page 164
While moms will be fiercely protective of their young, and will fight for their cause (and so would I), so will just about any purist.
Shell found that out when a father-and-son blogging team almost brought the company to its knees. A United Kingdom blogger, who is ex-British military, claims that the team’s blogging efforts have cost the oil giant $15 billion- yes, $15 billion!
Alfred Donovan, now 90-plus years old, and his son John have been collecting and publishing information online about Shell’s activities since 2001. Not only have they been actively campaigning against the company for nearly a decade (they started in 2001), but they own the domain name www.royaldutchshellplc.com–Shell’s proper name, you guessed it, Royal Dutch Shell.
According to an interview on their blog, the site receives millions of hits per month and many of the people using the site are shell employees.
Influential–you bet. The Donovans and their blog are regularly quoted in the mainstream media–no doubt that the father-and-son team is an ongoing headache for Shell.