By Bernard Simon in Toronto
Published: February 7 2008 02:00 | Last updated: February 7 2008 02:00
An assault by environmental activists on General Motors’ 100th-anniversary website has turned into a pioneering online chat between the carmaker and its critics.
Brent Dewar, GM’s vice-president for North American field sales and service, spent an hour yesterday fielding questions from environmental campaigners and others on the subject of “corporate greenwashing”.
GM set up the website www.gmnext.com only last month as a springboard for ideas on future automotive technologies.