June 12, 2006
William Rees-Mogg
SOME TIME in the mid-1960s, when I was working on The Sunday Times, I had an unexpected invitation to have lunch with the chief executive officer of the Irish Dairy Board. It was accompanied by the information that he was a hero of Irish rugby, had played 29 times for the Ireland team, and was promoting Kerrygold, the board’s brand of butter. I knew little about the butter market or Irish rugby, so naturally I accepted. In any case, the lunch was to be held at the Connaught Hotel, which then served the best English food in London.
I was swept off my feet by the best salesman I have ever met. In this order, I became convinced that Kerrygold was the most creamy, golden butter ever produced, coming fresh from cows that had personally kissed the Blarney stone, that Ireland had just entered on an economic renaissance that would spread far beyond the dairy industry, and that one of the leaders of the renaissance would be my young interlocutor, Tony O’Reilly.
Since that lunch our paths have crossed only occasionally, though we served together on the board of the old GEC in the early 1990s. After 40 years one does not remember many business lunches, but I certainly remember that one. I am not sure about the market share of Kerrygold, but all the other forecasts, unlikely as they sounded at the time, have come true. Ireland now has a higher per capita income than the United Kingdom; Ireland has been the great economic success story of Europe. Tony O’Reilly is said to be the first billionaire Irishman. He ran the Heinz empire, very successfully, for 20 years. He now has his own, highly profitable, global business that stretches from newspapers to Wedgwood china. read more
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