Amarillo.com: Rising Star: Chevron bringing back Texaco brand, symbol
Posted 30 May 2005
By James F. Peltz
Los Angeles Times
Michael Lemmons / [email protected]
SAN RAMON, Calif. – Odd as it sounds, the U.S. arm of Chevron is getting back into the business of Texaco.
The Texaco brand of gasoline had withered in the U.S. market since 2001, when Chevron Corp. bought Texaco Inc. for $39 billion. The combined company went by the name ChevronTexaco until shortening its official moniker to Chevron Corp. earlier this month.
To get their merger cleared by antitrust authorities, ChevronTexaco sold exclusive rights to the Texaco brand for three years to a group led by the Shell division of Royal Dutch/Shell Group.