In a David and Goliath legal battle, John Donovan, 52, is suing the petrol giant over its alleged misuse of confidential information and its refusal to credit him as creator. Shell says the idea came from a different source.
June 16th, 1999:
Ideas man sues Shell
Oil giant stole my promotion idea, alleges businessman
OIL-giant Shell's successful Smart card customer loyalty scheme was "pinched" from a confidential idea put forward by the man behind many of its earlier promotions, a High Court judge heard yesterday.
The Times: Ideas man sues Shell
The Times
16 June 1999
Ideas man sues Shell