Having been caught red-handed stealing our intellectual property, Shell settled by making a substantial payment to us. Frankly we were shocked at the arrogance, lies and subterfuge.
May 7th, 1998:
Marketing Week: ASA dragged into Shell UK Smart battle
Shell broadens base
Shell's Smart card - currently the subject of a High Court dispute over its copyright - is being extended to cover 25 brand partners.
Marketing: Shell broadens base
Marketing Magazine
7 May 1998
Marketing: Shell broadens base
Shell’s Smart card – currently the subject of a High Court dispute over its copyright – is being extended to cover 25 brand partners.
Card holders in much of the UK can currently only collect points at Shell or John Menzies and redeem them at Shell, UCI cinemas, John Menzies, and Super-Bowl.
But following a year-long test in Scotland, consumers can now collect points on purchases from Vision Express, Avis Rent A Car, Vauxhall, Hilton Hotels, British Gas and others.