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Posts from ‘November, 1994’

Debrief: SHELL STOLE INTELLECTUAL PROPERTY, ALLEGES DON

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Debrief: SHELL STOLE INTELLECTUAL PROPERTY, ALLEGES DON

November 1994

SHELL UK OIL is being sued for over £350,000 damages for alleged use of promotional ideas without permission or, in some cases, payment. In a writ issued at the end of September, Bury St Edmunds-based sp consultancy Don Marketing accuses Shell of repeatedly using ideas put to it speculatively and in confidence. Don cites Shell’s July ’94 “Now Showing” promo and a Nintendo promo in 1993 – the latter the subject of a previous writ served last April and settled out of court by Shell for “a substantial sum”. read more

royaldutchshellplc.com and its sister websites royaldutchshellgroup.com, shellnews.net and cybergriping.com are all owned by John Donovan

Incentive Today Editorial: SHELL SHOCK

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Incentive Today EDITORIAL

Nov/Dec 1994

SHELL SHOCK

IT HAD TO HAPPEN – although it would be naive to think that it hasn’t happened before because out-of-count settlements have usually kept the quarrel well out of the industry’s gaze. An agency is to sue its client not, as I say, for the first time, but the issue is one that is close to the heart of all marketing consultancies: the agency claims that the client has stolen (let’s not beat about the bush) promotional concepts which were presented by the agency speculatively and confidentially. read more

royaldutchshellplc.com and its sister websites royaldutchshellgroup.com, shellnews.net and cybergriping.com are all owned by John Donovan
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