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Posts from ‘June, 1993’

Taped Telephone Conversations Between John Donovan and Shell Executives

royaldutchshellplc.com and its sister websites royaldutchshellgroup.com, shellnews.net and cybergriping.com are all owned by John Donovan

PROMOTIONS & INCENTIVES MAGAZINE: UP TO SCRATCH

Article added to our Online Archive

PROMOTIONS & INCENTIVES: UP TO SCRATCH

JUNE 1993

Picture Caption: Having shelved its Collect & Select promotion, Shell’s 1991 Star Trek scratch card campaign featured the first Star Trek series. It coincided with Star Trek’s 25th anniversary, Paramount launching a new series and BBC screening the original 1979 episodes

EXTRACTS FROM THE ARTICLE

But while there may have been a few disasters, there have also been countless successes. John Donovan, managing director of Don Marketing, an agency specialising in promotional games, says he has supplied more than a billion game pieces without any problems. He counts Shell’s Make Money game (said to have raised sales by 25%) and the Great Guinness Challenge (which boosted sales by 30%) among his biggest successes. read more

royaldutchshellplc.com and its sister websites royaldutchshellgroup.com, shellnews.net and cybergriping.com are all owned by John Donovan

PROMOTIONS & INCENTIVES: UP TO SCRATCH

Article added to our Online Archive

PROMOTIONS & INCENTIVES: UP TO SCRATCH

JUNE 1993

Picture Caption: Having shelved its Collect & Select promotion, Shell’s 1991 Star Trek scratch card campaign featured the first Star Trek series. It coincided with Star Trek’s 25th anniversary, Paramount launching a new series and BBC screening the original 1979 episodes

EXTRACTS FROM THE ARTICLE

But while there may have been a few disasters, there have also been countless successes. John Donovan, managing director of Don Marketing, an agency specialising in promotional games, says he has supplied more than a billion game pieces without any problems. He counts Shell’s Make Money game (said to have raised sales by 25%) and the Great Guinness Challenge (which boosted sales by 30%) among his biggest successes. read more

royaldutchshellplc.com and its sister websites royaldutchshellgroup.com, shellnews.net and cybergriping.com are all owned by John Donovan
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