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Posts from ‘October, 1988’

Marketing Week LETTERS page: Scratch ‘n’ miff

ARTICLE BEING ADDED TO OUR ONLINE ARCHIVE

Marketing Week LETTERS page: Scratch ‘n’ miff

14 October 1988

With reference to your Special Report on sales promotion (Research: Ensuring the right response, Marketing Week, September 23).

We were flattered to read the reference by Brian Francis to the Cinzano Instant Roulette bottle label scratch-off game, which he praises as the “most successful ever pre-christmas promotion run of Cinzano”.

For the record, the promotional theme was developed in association with CBH & Partners and used an on-label game technique pioneered by Don Marketing for which a UK patent has now been granted. read more

royaldutchshellplc.com and its sister websites royaldutchshellgroup.com, shellnews.net and cybergriping.com are all owned by John Donovan

Scratch ‘n’ miff

For the record, the promotional theme was developed in association with CBH & Partners and used an on-label game technique pioneered by Don Marketing for which a UK patent has now been granted.

royaldutchshellplc.com and its sister websites royaldutchshellgroup.com, shellnews.net and cybergriping.com are all owned by John Donovan
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